Canstruction® Madison brings in over 29 tons of food for area people in need
This unique fundraiser draws over a thousand visitors to view 24 structures made of canned and packaged food.
May 4, 2012, Middleton and Madison. Over a thousand people gathered on the evening of May 3, 2012 at the second annual Canstruction® Madison to not only celebrate the completion of 24 structures made of cans and packaged goods but also to celebrate the completion of months of efforts by hundreds of community members to raise what totaled 29 tons of food for the Middleton Outreach Ministry Food Pantry. This amount is equal to over 4,800 grocery bags, far exceeding the initial goal of 25 tons.
Canstruction® is a competition where local businesses build incredible, highly imaginative structures out of canned goods and packaged food. Participants in Canstruction® Madison 2012, 22 teams competed for 7 awards which were given to teams in a variety of categories. Area design professionals judged the structures based on a set of criteria. The winners were announced at a ceremony to a crowd of hundreds, all who had entered the event by donating a can of food as a part of a community wide drive.
The winners are:
Most Nutritious Meals: Asbury United Methodist Church. Their boat and lighthouse structure, “A Light in the Darkness”, included the most complete meals. This is the second year that Asbury United Methodist Church has won this award.
Best Use of Labels: Thinking Outside the Can. Their structure, “Simon”, was interactive, and allowed participants to play the game through the use of a game controller that the team made. The team used chili with beans for the black labels, diced tomatoes for the red labels, green beans for the green labels, beans for the yellow labels, chili for the blue labels, and tomato sauce for the white. Most “Cans”: CPM HealthGrades. Their structure “Finishing First in the Race to End Hunger” included over 6,500 cans and packaged goods, and was very popular amongst the younger set of visitors as it featured two Mario Cart figures. The back of the structure spelled the words “END HUNGER”. This is the second year that CPM HealthGrades, has won this award.
Structural Ingenuity: Capitol Insurance Companies. “Strike Out Hunger” featured three bowling pins and a bowling ball. This trophy was awarded to the Structure that best utilized engineering and architectural principles to overcome design challenges.
“Tooned in Award”: Students of Globe University: “Stomping Out Hunger”, which depicts a globe made mostly of tuna cans, with a boot made of Ramen Noodles on the top. This award was chosen by celebrity judge Al Toon.
Judge’s Choice Award: Zingg Design, Inc.: “Delivering Help for Hunger” depicted a MOM truck, surrounded by bags of food. The Judge’s Choice award was given to the structure that most represented MOM’s mission to end hunger in the community. This is the second year Zingg Design, Inc., has won this award.
People’s Choice: Flad Architects. Their structure, Barnyard Bounty, depicted a barn, with crops growing in the fields. Event attendees picked the winner by voting for their favorite structure.
Madison Area Builders Association built two structures prior to the event, including a Backhoe and a Construction Man that greeted people at the entrance to KEVA Sports Center.
Other teams included Glacier Creek Builders Club, who constructed an enormous grocery bag that poured out food that was collected through a food drive at the middle school. An area architect mentored the team by helping them design their structure. Middleton High School E.L.I.T.E. team also participated by building a CAN Al Arab modeled after the famous hotel in Dubai.
The event addressed the great need for food donations to MOM’s pantry. In 2011, Food Pantry usage increased 60% from 2010, and distributed over a ton of food each day the Pantry was open. Use has continued at this rate in 2012. Food pantries also struggle during the summer months. The need for food dramatically increases because children are not receiving free and reduced lunch at school and because our donations decrease as a result of summer travel. “We selected May for our Canstruction® Competition because it allows us to build up a food reserve going into the summer,” said Jim Hartlieb, MOM’s President of the Board of Directors.
Event goers brought cans of food to enter the event, totaling nearly 800 pounds. Besides viewing and voting for their favorite sculptures, attendees enjoyed children’s activities and a photo booth. Amy Carlson, NBC15, emceed the event and Al Toon, successful Entrepreneur and past UW Badger and NY Jet, was the 2012 Celebrity Judge. The former UW Badger and New York Jet also brought his son Nick Toon, who was just drafted by the New Orleans Saints. Together they signed autographs and took pictures with fans.
Free ice cream was generously provided by Chocolate Shoppe Ice Cream and was enjoyed by a line of children and adults alike the entire evening. Area boy scouts scooped the ice cream.
The event was presented by the Madison Area Builder’s Association and Northwestern Mutual: The Kosnick Financial Group. The site was sponsored by KEVA Sports Center. The “building blocks” of food were also partially sponsored by Capitol Centre Foods, with support from Certco, Inc.
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